PSY became an international sensation through his song “Gangnam Style”. Following this K-Pop wave, Korean fresh produce will be making a big splash in the global culinary scene.
Life Inspired presents K.Fresh on the LINK, with a mission to globalise fresh Korean produce under the artful execution of top local and regional celebrity chefs.
South Korea, a land of growth, is ranked 15th in the world market economy, and is one of the four Asian Tigers in the region. The country’s vibrant economy is fuelled by rich local resources and produce where the locals take pride in preserving the traditional flavours of their home country.
Taking advantage of Korea’s finest fresh produce, we bring three lucky foodies to a once-in-a-lifetime field trip to Korea to taste and experience the delectable wonders created by the locals. They will be guided by well-known Korean celebrity chef Edward Kwon as they savour fresh produce staples such as ginseng, paprika, strawberries, Kimchi, pear, tomato, persimmon and more.
Each 2-minute LINK features the culinary explorers as they discover each ingredient through its origins and unique flavour. From grazing strawberry fields in Nonsan and tomato fields in Toechon, to fresh catches in Jeju Island and plucking rare king oyster mushrooms in remote terrain, the three soon learns the true food culture and customs of Korea. For the grand finale, celebrity chef Edward Kwon teaches the foodies how to prepare Korea’s most prized dishes using only the freshest local ingredients.
Soon after, we head to Hong Kong for the Hong Kong K-Food Fair where 2-Michelin-star chef Alvin Leung demonstrates his signature deconstruction techniques before creating mind-blowing dishes using Korean fresh produce as the main ingredient.
Don’t miss K.Fresh as we take Korea’s fresh produce to a whole new gastronomic level, only on Life Inspired.
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