The Sweet Spot – Better Nutrition

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by Papri

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08.08.2020


Chum Bites founder Ben Bartley mixes snacking with learning by featuring fun factoids about endangered species on product packages.

Chum Bites founder Ben Bartley mixes snacking with learning by featuring fun factoids about endangered species on product packages.

A passion for exploration and adventure took Ben Bartley on numerous dive trips, where he was thrilled to interact with that much-maligned apex predator, the magnificent shark. In the process, he became aware of the shark’s plight, how it mirrored the issues faced by other endangered creatures, and how it tied into the environmental deterioration of the planet.

Chum Gorilla Erewhon Venice

And it introduced him to WildAid, an effective nonprofit organization that supports species conservation through the lens of consumer persuasion and community support.

But it was the search for healthy fruit treats for his kids that led to this intriguing pairing of sharks and snacks. Finding that most of what was available was filled with added sugars, gums, and preservatives, Bartley thought he could do better for his family—and thus he embarked upon the adventure of creating Chum Bites.





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